What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Heritage Subaru Catonsville dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

BARCS: Baltimore Animal Rescue
Maryland Wine Festival
South Baltimore Learning Cente

 Subaru Love Promise Heart

Love Promise Stories from Heritage Subaru Catonsville

Subaru and Heritage Subaru Catonsville believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Heritage Catonsville Delivers Warmth to Patients  –  Jillian J

On Tuesday, July 30th, The Leukemia & Lymphoma Society’s (LLS) Maryland Chapter and Heritage Subaru Catonsville had the pleasure of delivering 80 blankets to the University of Maryland Children’s Hospital in Baltimore. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff of Heritage Subaru in Catonsville. Representatives from Heritage Catonsville, the University of Maryland Medical Center, and the Maryland Chapter of The Leukemia & Lymphoma Society were all present during the blanket delivery. This incredible act of generosity was warmly received by Renee Heatwole, the Child Life Assistant Volunteer Coordinator and other staff members of Children’s Hospital. They were thrilled to distribute these comforting blankets to pediatric patients at the 5th floor Children’s Center. Many thanks to Richard Hollander of Heritage Subaru Catonsville and the entire team at the University of Maryland Medical Center, not only for a memorable day, but for supporting LLS’s mission to cure blood cancers and improve the quality of life of patients and their families.

Saving the Bay While Educating the Young  –  richard h

Subaru of America partnered with the National Aquarium Terrapins in the Classroom Program this year in efforts to preserve aquatic life and teach children to be interested in the bay and how to care for its wildlife. Heritage Subaru Catonsville, part of the MileOne Autogroup, sponsored Evelyn Calamari’s classroom at Northfield Elementary School in Ellicott City, who has participated in the program for two years. Ms. Calamari explained that once the program concludes in April, the Terrapins will be released back to Poplar Island, which has recently been reclaimed as ‘Turtle Island. Prior to release, the Terrapins are microchipped so professionals can monitor and track them if they return to the Island. Richard Hollander, General Manager at Heritage Subaru Catonsville, visited the students during their class, where he was able to meet and learn about the diamondback terrapin, Splash, named by the students. Through Subaru’s partnership with Subaru Loves Learning, Hollander was also able to present the students with three different STEM books (Tiny Creatures, Beauty and the Beak, and The Octopus Scientist) that will be disbursed among the school for other students to enjoy as well. The students were eager to share their learnings and observations of Splash. Check out the fun facts:- Diamondback terrapins prefer brackish water, which is warm water that is neither fresh nor salty.- Splash graduated from eating pellets to fish, which must have contributed to him doubling his size since September (4 cm long to 8 cm long)!- In order to be released, Splash has to learn how to hunt to ensure he will be able to survive on his own once released. He also has to “Bask” at a warmer location in his tank so that his shell does not rot.- To keep his shell from rotting, terrapins need to bask in a warmer location in the tank. Heritage Subaru Catonsville is a proud sponsor of the National Aquarium Terrapins in the Classroom Program and enjoyed experiencing the students’ interaction with the terrapin and cannot wait to hear more updates about Splash!

Heritage Subaru Catonsville Loves Learning  –  Kevin E

Heritage Subaru Catonsville loves Learning. Learning in the classroom can be fun! Ask Kevin Engle our general sales manager. On behalf of the retailer, he had the pleasure of donating hundreds of books to the Rosemont Elementary School. Kevin had the pleasure of making sure that children from kindergarten through the third-grade hand an opportunity to wrap their hands, eyes, and minds around the magic of printed word. It was amazing to see the excitement that books can still bring to children today. Heritage Subaru Catonsville looks forward to the continuing partnership with Subaru of America in future events like this.

Blue Beauty  –  Kristen P

I grew up driving around a Pontiac Grandam and a Ford Taurus. Both were ok to drive but never really reliable or a fit for me. The first car I purchased was a Nissan Sentra and I was more then happy driving her around. She got great gas mileage and got me wherever I needed to go. But the minute I laid eyes on the first Subaru Crosstrek it was love at first sight. I knew that minute that one day I was going to own one. And finally ten years later I’ve finally got my dream vehicle. I loved my Nissan but I really really really love my Subaru Crosstrek! My dealership was fantastic and really takes the best care of their customers. They kept me fully up to date on the arrival of my vehicle and had us in and out after purchase. Between my husband and myself we have purchased 3 Subaru’s from them. I simply cannot say enough about my Crosstrek. She is such a beautiful and a fun vehicle to drive. She is reliable and more efficient than I could have ever imagined. Never in my life have I felt so at home behind the wheel of any vehicle then I have my Crosstrek. Every time I climb inside my Crosstrek I know that I have not just the great gas mileage but the perfect space and the greatest safety to offer for me and my future family. Each time I look at my Crosstrek it makes me smile and proud to own her and all the more sure that I made the right decision in purchasing her. I'm one of those crazy owners that has to turn around and take that last minute peek at their beauty before getting to their final destination. If that’s not Love I don’t know what is. But then again she is a Subaru ;).

Heritage Subaru Catonsville Provides Warmth  –  Sheronda B

Together, the Leukemia & Lymphoma Society (LLS) and Subaru of America and their retailers spread love and warmth to cancer patients through small gestures of hope. Through the Subaru Loves to Care Initiative, our Heritage Subaru stores were proud to partner with LLS to donate 83 blankets to patients at Johns Hopkins Hospital in Baltimore. The blankets will help keep patients warm during their treatments. Heritage Subaru Catonsville - our General Manager, Dan Rosenfeld, presenting the blankets to Liz Ferguson, ChildLife Support Services at the Charlotte R. Bloomberg Children's Center at Johns Hopkins Hospital. http://news.heritagesubarudealers.com/article/subarulovestocare?utm_source=3birds&utm_medium=Email&utm_campaign=%25%25RecipientID%25%25__0__news.heritagesubarudealers.com_July+2017+Subaru+Template&id=232db67f44eda979a08bd263899471d5

Subaru and NWF Loves the Earth  –  Jennifer B

Our garden was planted by our school sign to enhance and beautify it! The garden is doing well!

Looking to make a difference  –  Tracey B

As a 30+ year loyal GM owner, I decided it was time for a change. I looked at a Subaru Crosstrek and fell in love with it. I am all about 'making a difference' in life as I became a volunteer Firefighter/EMT and have rescued two Baltimore Animal Rescue and Care Shelter (BARCS) babies. Upon visiting Russell Subaru, I knew THEY were the dealership for me as they also support BARCS! I bought my Crosstrek so I could take my BARCS babies to the park, to the water for a swim, and out and about with me. I was so happy to see that Russell Subaru supported BARCS that I wouldn't have purchased any where else even though there were at least 2 other dealerships closer to me. Thank you, Russell Subaru dealership and Subaru in general, for the difference YOU make! I totally understand the "LOVE" and "Subaru" connection now!

Subaru Loves Learning Book Drive - August 1-31  –  Molly M

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to The Children's Home Diagnostic School. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.

Subaru Loves the Earth - E-Waste Event  –  Danielle S

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 2,299 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 89 trees, 391 gallons of gasoline, 3,333 plastic bottles, and 15,329 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complimentary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

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